QUICK OVERVIEW
sustainability
Prioritizing the use of deadstock fabrics and promoting eco-conscious practices.
community
Building a supportive network of creators through workshops, events, and shared projects.
creativity
Inspiring individuals to explore and express their unique style through DIY crafting.
quality
Ensuring every kit is thoughtfully curated with premium materials and clear instructions.
25%
25% growth compared to 2021
12,000
Number of followers on Instagram
97%
97% sustainable
90
Total number of stores: 90
OUR INTERNAL TEAM
Head of Marketing and Communications
ANCHARAS ALGAS
Anchara brings over 15 years of experience in global marketing, specializing in sustainable brands. Her innovative strategies focus on positioning Boboli by Me as a leader in DIY fashion, connecting the brand’s heritage with modern trends. Anchara's passion for creative storytelling and her background in textile design make her an essential force in shaping the brand's narrative.
Press Manager
PENELOPE PICKRELL
Penelope Pickrell is responsible for fostering relationships with media, influencers, and institutions to amplify Boboli by Me’s mission. She holds a degree in Fashion Communication and Marketing from IED Barcelona and has a passion for crafting compelling brand narratives.
Social Media Manager
SAMANTHA CHO
Samantha is a creative force in the digital space, managing Boboli by Me's vibrant online presence. With a background in Visual Arts and Content Strategy, Samantha creates engaging campaigns that resonate with a diverse audience of DIY enthusiasts. Her ability to blend design and storytelling ensures Boboli by Me’s community remains dynamic and connected.